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  • What is an action plan?

    The action plan is a business management tool that is based on the preparation of a list with all the steps necessary to achieve a certain objective. In addition to unfolding the task in stages, a good action plan also foresees who will carry out each activity, in what time frame and with how ...

  • Find out what Maslow’s pyramid is and its application in marketing

    The  Hierarchy of needs  Maslow Pyramid Maslow or is a theory that relates the search for the satisfaction of human needs classified manner. The theory, developed by the American psychologist Abraham Harold Maslow, is also used in areas such as commercial marketing to underst...

  • Market research

    Market research is a tool used by companies to obtain information about the market in which they operate or intend to operate. It serves both for an entrepreneur to test an idea and for companies that are already operating to evaluate the direction of their business  . Among the m...

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